Alcon®, Inc., founded in Fort Worth, Texas in 1945 is the world’s largest eye care company. In 2010 Novartis AG of Switzerland, a world renowned pharmaceutical company and the parent company of CIBA Vision® of Duluth, Georgia, USA, completed its takeover of Alcon.
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Novartis then placed CIBA Vision® under the management of Alcon thereby consolidating its eye care business under one management. Today the contact lenses produced by Novartis’s eye care business unit bears the Alcon® brand name, while the CIBA Vision® brand is slowly being phased out. However to truly appreciate the value of Alcon’s place in the contact lens world one needs to look back at the developments and achievements that occurred under the auspices of CIBA Vision®. CIBA Vision® entered the contact lens market in 1980 and shortly thereafter launched the first ever visibility tinted contact lens. This was an innovative step in making contact lens handling easier and more convenient for wearers. In 1983 the first FDA approved soft bifocal was launched, and then the first color enhancing contact lenses. In 1990 CIBA Vision® launched the first planned replacement lens and in 1996 a one-day disposable lens. In 2000 CIBA Vision purchased a competitor that provided them access to the leading opaque colored lens technology. This technology allowed wearers to change their eye color from brown to blue or vice versa, a truly cosmetic addition to the contact lens business at CIBA Vision®. Sold under the Freshlook® Opaque and Freshlook Colorblends® brands, these products allowed CIBA Vision® to dominate the colored lens market worldwide. The company continued with the introduction of other innovative products right up to its integration into Alcon in 2013.
The materials provided in this web site are for informational purposes only. Contact Lens King is a contact lens replacement service company selling contact lenses directly to the consumer. We recommend that you have your eyes examined regularly and that you carefully follow the lens care instructions dispensed by your eye doctor. It is important to verify that the contact lens prescription you reference when placing your order is a valid one. If, for any reason whatsoever, you experience any discomfort during the wear of your contact lenses discontinue use immediately and contact your eye doctor.

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